ASAP Blog

The ASAP Blog is your go-to source for coverage of the latest ASAP events, including conferences, webinars, roundtables, and other presentations.

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Gender Not So Neutral: Summit Presentation Explores Communication Between the Sexes
Gender Not So Neutral: Summit Presentation Explores Communication Between the Sexes

Amid the whole spectrum of communication styles that alliance professionals must master in their quest to be the best, gender differences in speaking, listening, and even handshakes can prove challenging. A fascinating Summit presentation highlighted a variety of gendered behaviors to be aware of. Continue Reading

by Michael Burke
06/17/2022


This Way to the C-Suite: Summit Fireside Chat Explores Alliance Managers’ Path to Senior Leadership
This Way to the C-Suite: Summit Fireside Chat Explores Alliance Managers’ Path to Senior Leadership

The alliance management skill set really does prepare you for senior leadership! Krishnan Viswanadhan and Andy Eibling, relatively newly christened "Chiefs," are living proof. They chatted about how alliance managers can blaze a path to the C-suite at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
06/7/2022


Small Is Beautiful: SMB Resellers Can Now Access Marketing Resources Just Like the Big Boys
Small Is Beautiful: SMB Resellers Can Now Access Marketing Resources Just Like the Big Boys

Sherry Foster and Robb Franks showcased a new through-channel marketing solution intended to enable SMB resellers to market IT solutions on a mass scale at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
05/31/2022


The Winners! A Genpact Hat Trick; Plus, COVID, Ecosystem, and Drug Alliances Earn Excellence Awards
The Winners! A Genpact Hat Trick; Plus, COVID, Ecosystem, and Drug Alliances Earn Excellence Awards

ASAP unveiled the winners of the 2022 ASAP Alliance Excellence Awards. Genpact took home three trophies, while Merck and Janssen were honored for their role in combatting the COVID-19 pandemic. The Bayer-Evotec alliance was recognized for its successful expansion over the course of a decade! Continue Reading

by Jon Lavietes
05/23/2022


“Don’t Blame Me! I’m the Alliance Manager!”: ASAP Roundtable Shines a Light on Change Management
“Don’t Blame Me! I’m the Alliance Manager!”: ASAP Roundtable Shines a Light on Change Management

When changes are afoot in organizations, alliance managers are often enlisted as messengers, explaining to partners and internal stakeholders alike what's coming down the road and how it will affect the alliance. A recent ASAP Roundtable explored tips and techniques to do it better. Continue Reading

by Michael Burke
05/20/2022


Guest Post: Position Your Alliance Strategy
Guest Post: Position Your Alliance Strategy

Alliances and partnerships can fail for many reasons, including a lack of attention to fundamentals. One of those fundamentals is positioning, and our guest author shows why, when, and how to apply positioning to your alliance so it crosses the chasm rather than falling into the abyss. Continue Reading

by Aditya Kammula
05/12/2022


You Always Wanted to Be Onstage, Right? Now You Can!
You Always Wanted to Be Onstage, Right? Now You Can!

The 2022 ASAP BioPharma Conference will be here before you know it. While you're there, wouldn't you like to take the stage and share your alliance stories and successes with your peers? The spotlight is waiting...and the call for topics runs through May 20. Continue Reading

by Michael Burke
05/11/2022


Summit Panelists Review the Skills to Rake In the Bills
Summit Panelists Review the Skills to Rake In the Bills

SAS workshops inculcate MBA-type skills in its alliance managers. Equifax's alliance team has been bolstered by recent hires with a product/technical background. Neil Blecherman recommended that alliance managers overseeing a customer, product, and strategy at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
05/10/2022


Fireside Chat Explores How to Keep the Channel Tuned In
Fireside Chat Explores How to Keep the Channel Tuned In

The channel may be changing, but it will still play a big role in the world of subscriptions, marketplaces, and ecosystems moving forward. Nellie Scott of SAS and Rob Spee of BeyondTrust outline the skills channel managers need for programs of all maturity levels in the latest ASAP Fireside Chat. Continue Reading

by Jon Lavietes
05/5/2022


Dollar Generals: When Biopharma Alliance Managers Run a Business
Dollar Generals: When Biopharma Alliance Managers Run a Business

In commercial-stage alliances, biopharma alliance managers find themselves in the role of captains of industry: more like entrepreneurs or general managers of a business than at earlier stages. The rewards can be great, the stakes are high, and the results show up as dollars on the P&L. Continue Reading

by Michael Burke
05/3/2022


Guest Post: Best Summit Ever? 10 Reasons Why
Guest Post: Best Summit Ever? 10 Reasons Why

"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading

by Robert Porter Lynch
04/28/2022


Summit Panel: Alliance Team Harmony Helps Hit the Right Notes
Summit Panel: Alliance Team Harmony Helps Hit the Right Notes

Systems thinking, self-sufficiency, diversity of thought and backgrounds, constant communication, and comprehensive training and development options go a long way in building and retaining a successful alliance management team, according to speakers at last week's 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
04/26/2022