ASAP Blog
The ASAP Blog is your go-to source for coverage of the latest ASAP events, including conferences, webinars, roundtables, and other presentations.
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Reactive or Proactive? It’s Not a Choice. Balancing Strategy and Execution Is Always a Challenge
Alliance managers are often charged with developing the strategic vision and executing day-to-day activities related to their alliances. A recent ASAP roundtable discussed how to balance these two responsibilities. Continue Reading
by Jon Lavietes
11/4/2021
Latest in Commercial Alliances: Divided Geos, a Growing Ecosystem, and the Importance of a Well-Plan