ASAP Blog

Posted By Jon Lavietes, Tuesday, April 6, 2021 The 2021 ASAP Global Alliance Summit was a time for networking with peers in virtual mixers and learning from a variety of expert speakers. However, it was also a forum for combining the two activities. This year’s Summit program featured a new... Continue Reading

Posted By Michael Burke, Monday, April 5, 2021 One of the highlights and new features of this year’s just-concluded ASAP Global Alliance Summit is the addition of two master classes in alliance management, taught by some of the best of the best in the profession. The first of those, which... Continue Reading

Posted By Jon Lavietes, Wednesday, March 24, 2021 In March 2020, just a few weeks into a pandemic that roiled our economic and workplace stability, the US federal government enacted the Coronavirus Aid, Relief, and Economic Security (CARES) Act, which, among other things, cleared the way for the... Continue Reading

Entrepreneurship: the word conjures images of bold leadership, innovation, risk taking, and cool new startups disrupting markets and changing the world. But the truth can be far less glamorous. Huge challenges await the new or unwary would-be entrepreneur. And what if the startup founder is a... Continue Reading

Posted By Jon Lavietes, Wednesday, March 17, 2021 For years, many in the alliance community lamented over the perceived misunderstanding of the alliance practice and the lack of appreciation for the value it brings to the rest of an organization. Fortunately, that is changing, as our recent... Continue Reading

Posted By Michael Burke, Wednesday, March 17, 2021 ASAP members hail from around the globe, and in many ways Bronwyn Hastings exemplifies that global character in microcosm. The senior vice president of worldwide channels, sales, and ecosystems for Citrix is originally from South Africa, is a... Continue Reading

Posted By Jon Lavietes, Tuesday, March 16, 2021 The second day of the 2021 ASAP Global Alliance Summit rolled on with an in-depth look into a decade-old alliance that grew from a single initiative into a complex multipartnership arrangement involving drug candidates in a few disease areas. The... Continue Reading

Posted By Michael Burke, Tuesday, March 16, 2021 Among the highlights from day two of the ASAP Global Alliance Summit was the keynote address by Jay McBain, principal analyst for channels, partnerships, and alliances at Forrester Research. Then again, McBain is a veritable one-man highlight reel... Continue Reading

Posted By Jon Lavietes, Monday, March 15, 2021 Like everything else in the business world, technology ecosystems have had to pivot quickly and sharply to meet shifting needs of companies, partners, and customers in this pandemic. ASAP’s coverage and event programming has similarly evolved... Continue Reading

Posted By Michael Burke, Monday, March 15, 2021 The 2021 ASAP Global Alliance Summit began virtually this morning US time with opening remarks and introduction by Michael Leonetti, CSAP, president and CEO of ASAP. Leonetti greeted attendees—who covered the globe from California to... Continue Reading

Posted By Michael Burke, Monday, March 8, 2021 Many organizations today are striving to become better workplaces. It’s long overdue—but the events of 2020 have accelerated a trend yet again. Issues of diversity, equity, and inclusion—known in shorthand as DEI—have now... Continue Reading

Posted By Jon Lavietes and Michael Burke, Friday, March 5, 2021Updated: Monday, March 8, 2021 To borrow from the old ’80s movie Ferris Bueller’s Day Off, alliance work moves pretty fast, and if professionals don’t stop and look around once in a while, they might miss trends... Continue Reading