ASAP Blog

The ASAP Blog is your go-to source for coverage of the latest ASAP events, including conferences, webinars, roundtables, and other presentations.

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Small Players, Big Deals: How Tech Startups Can Become Better Partners to the Global 500
Small Players, Big Deals: How Tech Startups Can Become Better Partners to the Global 500

Patrick Heffernan and Geoff Woollacott of Technology Research Business, Inc. (TBR) laid out a plan for startups to be better ecosystem partners to the world's largest tech companies in ASAP's latest webinar. Continue Reading

by Jon Lavietes
09/1/2022


Playbook for an Expanding Ecosystem
Playbook for an Expanding Ecosystem

As biopharma partnering comes of age, it's happening here, there, and everywhere in an expanding universe of new combinations, new business models, new possibilities, new players. That includes the specialty pharma area, domain of one of this year's ASAP BioPharma Conference keynote presenters. Continue Reading

by Michael Burke
08/30/2022


View from the C-Suite: Alliance Management from the Other Side of the Desk
View from the C-Suite: Alliance Management from the Other Side of the Desk

Alliance-manager-turned-CEO Prakash Raman will divulge the skills that will serve alliance professionals with ambitions of penetrating the C-suite, as well as how alliance managers can best serve senior management, in his fireside chat with Christine Carberry at the ASAP BioPharma Conference. Continue Reading

by Jon Lavietes
08/23/2022


How to Align Your Alliance Stars
How to Align Your Alliance Stars

Norma Watenpaugh revealed formal tools that can reduce or optimize the whopping 70% of alliance managers' time spent aligning stakeholders in the latest Collaborative Connection Monthly webinar series. Continue Reading

by Jon Lavietes
08/10/2022


Guest Post: Communicating with Partners Drives Success—but It Requires a Plan
Guest Post: Communicating with Partners Drives Success—but It Requires a Plan

Communication is critical to partnering success. By taking a targeted, cadenced, intentional approach and creating a partnership communication plan, you can increase the chances that your alliances will thrive. Continue Reading

by Ezra Schneier
08/4/2022


Roundtable: Alliance Skill Set Ideal for Bridging Complex Cross-Industry Partnerships
Roundtable: Alliance Skill Set Ideal for Bridging Complex Cross-Industry Partnerships

Cross-industry partnerships are more complex, but alliance managers have the skills to make sure these increasingly common alliances achieve their objectives. Brooke A. Paige, Diana Favia McDevitt, Aida Bendt, Vin Sharma, and Emma Barton led a recent ASAP roundtable discussion on the topic. Continue Reading

by Jon Lavietes
07/27/2022


The Right Stuff for M&A? Alliance Managers Have It!
The Right Stuff for M&A? Alliance Managers Have It!

M&A is cool, sexy, and mysterious...but why should alliance managers care? First, to alleviate the fear factor when M&A rocks their company's world. Second, because they might just be able to contribute constructively to the integration process, and burnish their skills while they're at it. Continue Reading

by Michael Burke
07/22/2022


Why Partner? It’s About More Than Money
Why Partner? It’s About More Than Money

Even in the hypercompetitive world of tech partnering, it's about more than just revenue. Netting quick, early wins, focusing on and measuring customer and partner success, and opening up more and bigger, better opportunities are all just as important. Continue Reading

by Michael Burke
07/18/2022


How Alliance Managers Avoid a Failure to Communicate
How Alliance Managers Avoid a Failure to Communicate

Communication is "at the center of everything we do as alliance managers.” It's not just part of a days' work, it's "the whole job." Michael J. Burke led a discussion on the topic between Peggy Taylor, Christina Neary, and Sophie Lismonde as part of ASAP's latest webinar. Continue Reading

by Jon Lavietes
06/23/2022


Gender Not So Neutral: Summit Presentation Explores Communication Between the Sexes
Gender Not So Neutral: Summit Presentation Explores Communication Between the Sexes

Amid the whole spectrum of communication styles that alliance professionals must master in their quest to be the best, gender differences in speaking, listening, and even handshakes can prove challenging. A fascinating Summit presentation highlighted a variety of gendered behaviors to be aware of. Continue Reading

by Michael Burke
06/17/2022


This Way to the C-Suite: Summit Fireside Chat Explores Alliance Managers’ Path to Senior Leadership
This Way to the C-Suite: Summit Fireside Chat Explores Alliance Managers’ Path to Senior Leadership

The alliance management skill set really does prepare you for senior leadership! Krishnan Viswanadhan and Andy Eibling, relatively newly christened "Chiefs," are living proof. They chatted about how alliance managers can blaze a path to the C-suite at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
06/7/2022


Small Is Beautiful: SMB Resellers Can Now Access Marketing Resources Just Like the Big Boys
Small Is Beautiful: SMB Resellers Can Now Access Marketing Resources Just Like the Big Boys

Sherry Foster and Robb Franks showcased a new through-channel marketing solution intended to enable SMB resellers to market IT solutions on a mass scale at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
05/31/2022