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In a 2024 ASAP Global Alliance Summit keynote on May 1, former Best Buy CEO Brad Anderson will argue that true leadership involves harnessing the unique creativity of individuals in service of innovation and a competitive edge. And as he says, it sounds easy but it's hard to do! Continue Reading
How do alliance managers know what to prioritize, of the many action items on their plate? Constant communication, the alliance's North Star, company and collaboration value proposition, senior leader objectives, financial modeling, and in-person interaction will help answer the question. Continue Reading
Converting Word docs into PPTs, first-level partner selection screening, allocation of MDFs and vouchers, and "mass customization" of partner relations. These are just some of the activities AI is streamlining for alliance managers, said Will Yafi in the latest Collaborative Connection Monthly. Continue Reading
Janet Schijns, CEO of JSG, is going to reveal what marketing tactics are most effective in the context of ecosystem engagements and review the sales models that are working in marketplaces and multipartner ecosystems of all kinds at the 2024 ASAP Global Alliance Summit. Continue Reading
The emerging role of alliance operations manager is helping partnering teams across industries to improve efficiency and ensure consistency, among other benefits. A recent ASAP Webinar panel suggested that having the right person attend to operational tasks is almost a no-brainer. Continue Reading
Strategic thinking, financial acumen, diplomacy, and the ability to ask "probing questions" and take "forensic notes." Implement these talents in the context of your partner's priorities, processes, policies, and people, and you have what it takes to be an alliance leader, said Lisle Holgate. Continue Reading
Jitin Bajaj and Petra Sansom shared Beam therapeutics' efforts to build its new alliance management practice at the 2023 ASAP BioPharma Conference. Continue Reading
At Amgen, alliance managers are an important part of product teams. Attendees of the 2023 ASAP BioPharma Conference learned this and more about Amgen's alliance management function. Continue Reading
Have you asked your partners lately how it's going? What they think of your relationship? Any unexpressed concerns or questions? Better to find out now via a partner survey, says our guest author, before little complaints turn into big problems that can torpedo your partnership. Continue Reading
Industry-academia partnerships must navigate differences in organizational structures and overall goals—disparate publication objectives, for example. The latest ASAP webinar discussed whether it is better to utilize a decentralized or centralized model for managing these types of collaborations. Continue Reading
Managing alliances in a global context can be exciting and rewarding, but challenges include fostering understanding between cultures that may be quite opaque to each other. Last month's ASAP BioPharma Conference featured a panel that addressed how to "be the bridge" between contrasting cultures. Continue Reading
Alliance managers' unique skill set makes them ideal for accomplishing ESG objectives. They are change agents. They're scrappy. They're used to bringing parties together to come up with novel innovations. Danielle James had more in ASAP's Collaborative Connection Monthly. Continue Reading
