ASAP Blog

Sr Manager Alliance Management at Johnson & Johnson Continue Reading

From plenaries to master classes to executive panel discussions to the wealth of rich content and networking opportunities, the 2022 ASAP Global Alliance Summit in Tampa, Fla., April 20-21, is not to be missed. It's ASAP's first in-person event in over two years, and plenty of your peers are going! Continue Reading

Soren Bro revealed the challenges—and tremendous opportunities—facing Grundfos, the world's largest manufacturer of water pumps, as its digital transformation office leverages alliances to remake its products, services, and operations—and make a tremendous impact on sustainability! Continue Reading

Sr. Partnering Marketing Manager at JFrog Continue Reading

The state of digital infrastructure dedicated to alliance management still has a ways to go, but it's getting better all the time, according to the leaders of allianceboard. That's good news for alliance professionals seeking to organize, track, and ultimately grow their alliances. Continue Reading

Andrea Monaci of Ricoh talked about how to create a vision for a new ecosystem, implement a digital platform for this new group, and market its successes at the 2021 ASAP European Alliance Summit. Continue Reading

Vice President, Strategic Alliance Management at Evotec Continue Reading

For alliance professionals working in tech partnering, it's still a game of fundamentals. But the shifts to cloud, SaaS, and subscription-based business models have implications for the continuing evolution of how they manage partnerships and what skills they'll need. Continue Reading

Semiconductor companies like STMicroelectronics are leaning on partner ecosystems to take advantage of major services revenue opportunities created by the proliferation of internet-connected devices. Continue Reading

Many companies say they want to be a "partner of choice," but getting there is no accident. It takes forethought, planning, and work to build up the alliance team and function, and to create a "community of ambassadors" for alliance management, as a recent ASAP European Alliance Summit made clear. Continue Reading

Reza Ghahary outlined some groundbreaking sustainability alliances impacting greenhouse gas emissions, salmon-fishing practices, drinking water, and palm oil production at the 2021 ASAP European Alliance Summit. Continue Reading

When it comes to partner enablement, the old ways are definitely "yesterday's news." The keys to success today are to create automated yet customized "journeys" that partners can easily follow themselves to get the training they need, as a recent ASAP Webinar panel made clear. Continue Reading