Blog

Alliances between academic research institutions and private industry are now deeply ingrained in biopharma. “It’s definitely part of our modern practice in the healthcare industry overall,” said Jason Felsch. His 2023 ASAP Global Alliance Summit panel will reveal how to optimize these partnerships. Continue Reading

A recent ASAP Coffee Chat, presented by Vantage Partners, set forth some fun facts and figures on companies that do external innovation well or not so well, and gave attendees plenty to talk about from their own experiences and partnering efforts. Continue Reading

Alliances are dead in the water without dedicated and engaged senior executive sponsors. Neil Blecherman of Nutanix explained the difference a good executive sponsor makes, how to recruit them, and some tips for keeping them involved in alliance affairs—and shared some entertaining stories, too! Continue Reading

Do you think military leadership is all command-and-control? Think again. Lieutenant Colonel Andrew Farina will show 2023 ASAP Global Alliance Summit attendees how the art of influence is just as essential on the front lines as it is in alliance management. Continue Reading

What types of ecosystems manager positions are emerging in the technology workforce? What skills are required of these various twists on the ecosystems manager position? Which parts of the alliance management skill set are crucial to managing ecosystems? What new competencies are needed? Continue Reading

Chris White and Claudia Kuzma of Protiviti revealed the dos and don'ts of ecosystems marketing in the latest ASAP webinar. Continue Reading

How do alliance managers exercise influence? Get senior backing, leverage their knowledge of the partner and the company, and know how to navigate yours and the partner's organization. This insight was generated in the latest ASAP roundtable. Continue Reading

In a world that's rapidly moving from products to outcomes and from bilateral alliances to more complex ecosystem models, strategies and mindsets will need to change too. That's just one of the takeaways from a recent ASAP Collaborative Connection Monthly webinar featuring Greg Sarafin of EY. Continue Reading

With rapid and ongoing change continuing to be the norm in biopharma, healthcare, information technology, and across industries, it falls to alliance professionals to be the communicators, facilitators, and explainers of change and its implications...and to keep others calm. Continue Reading

In this post, ASAP's president and CEO, Michael Leonetti, CSAP, recaps a very successful 2022 for ASAP, surveys three emerging partnering trends, and looks ahead to a new year that holds great promise for partnerships, ecosystems, and the profession of alliance management. Continue Reading

When the customer is unaware of a partner's existence or unclear on the scope of the partnership, maybe it's time to try something new. Our guest blogger recommends a solution: educating the customer by means of a special presentation called a Partner Showcase. Continue Reading

What's the difference between being an alliance manager and acting as an alliance leader? A recent ASAP Roundtable explored that very topic, with responses ranging from being more proactive to establishing sound practices to taking an enterprise-level view across the portfolio and the organization. Continue Reading