ASAP Blog

The ASAP Blog is your go-to source for coverage of the latest ASAP events, including conferences, webinars, roundtables, and other presentations.

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Summit Panel: Don’t Underestimate the Importance of Relationship Metrics!
Summit Panel: Don’t Underestimate the Importance of Relationship Metrics!

Posted By Jon Lavietes, Wednesday, March 17, 2021 For years, many in the alliance community lamented over the perceived misunderstanding of the alliance practice and the lack of appreciation for the value it brings to the rest of an organization. Fortunately, that is changing, as our recent... Continue Reading

03/17/2021


Don’t Try to Fix the Past: Create the Future
Don’t Try to Fix the Past: Create the Future

Posted By Michael Burke, Wednesday, March 17, 2021 ASAP members hail from around the globe, and in many ways Bronwyn Hastings exemplifies that global character in microcosm. The senior vice president of worldwide channels, sales, and ecosystems for Citrix is originally from South Africa, is a... Continue Reading

03/17/2021


Pharma Soulmate: Summit Session Details How Bayer, Evotec Became Each Other’s Preferred Partner
Pharma Soulmate: Summit Session Details How Bayer, Evotec Became Each Other’s Preferred Partner

Posted By Jon Lavietes, Tuesday, March 16, 2021 The second day of the 2021 ASAP Global Alliance Summit rolled on with an in-depth look into a decade-old alliance that grew from a single initiative into a complex multipartnership arrangement involving drug candidates in a few disease areas. The... Continue Reading

03/16/2021


The Amplified Future of Alliances: It Goes to 11!
The Amplified Future of Alliances: It Goes to 11!

Posted By Michael Burke, Tuesday, March 16, 2021 Among the highlights from day two of the ASAP Global Alliance Summit was the keynote address by Jay McBain, principal analyst for channels, partnerships, and alliances at Forrester Research. Then again, McBain is a veritable one-man highlight reel... Continue Reading

03/16/2021


Global Economy Be Nimble, Business Be Quick: Ecosystems Enable Unprecedented Agility in the Pandemic
Global Economy Be Nimble, Business Be Quick: Ecosystems Enable Unprecedented Agility in the Pandemic

Posted By Jon Lavietes, Monday, March 15, 2021 Like everything else in the business world, technology ecosystems have had to pivot quickly and sharply to meet shifting needs of companies, partners, and customers in this pandemic. ASAP’s coverage and event programming has similarly evolved... Continue Reading

03/15/2021


The Summit Is Here! And It’s Music to Our Ears
The Summit Is Here! And It’s Music to Our Ears

Posted By Michael Burke, Monday, March 15, 2021 The 2021 ASAP Global Alliance Summit began virtually this morning US time with opening remarks and introduction by Michael Leonetti, CSAP, president and CEO of ASAP. Leonetti greeted attendees—who covered the globe from California to... Continue Reading

03/15/2021


Summit Preview: Could Diversity, Equity, and Inclusion Be the Keys to a Culture of Collaboration?
Summit Preview: Could Diversity, Equity, and Inclusion Be the Keys to a Culture of Collaboration?

Posted By Michael Burke, Monday, March 8, 2021 Many organizations today are striving to become better workplaces. It’s long overdue—but the events of 2020 have accelerated a trend yet again. Issues of diversity, equity, and inclusion—known in shorthand as DEI—have now... Continue Reading

03/8/2021


Another Day at Light Speed ASAP Roundtable Examines Changes Facing the Profession
Another Day at Light Speed ASAP Roundtable Examines Changes Facing the Profession

Posted By Jon Lavietes and Michael Burke, Friday, March 5, 2021Updated: Monday, March 8, 2021 To borrow from the old ’80s movie Ferris Bueller’s Day Off, alliance work moves pretty fast, and if professionals don’t stop and look around once in a while, they might miss trends... Continue Reading

03/5/2021


Summit Preview: How Citrix and Its Partners Ushered in the Future of Work—“New Normal” Version
Summit Preview: How Citrix and Its Partners Ushered in the Future of Work—“New Normal” Version

Posted By Jon Lavietes, Thursday, March 4, 2021 On any given day, ASAP members are hard at work accomplishing critical company objectives on behalf of their employers or clients—increasing revenues, producing new feature sets or suites of products, expanding into new geographies, or... Continue Reading

03/4/2021


Summit Preview: Celestial Days Ahead for Alliance Professionals?
Summit Preview: Celestial Days Ahead for Alliance Professionals?

Posted By Michael Burke, Monday, March 1, 2021 ASAP audiences have learned a lot from Jay McBain, principal analyst for channel partnerships and alliances at Forrester Research. His writings, past addresses to the ASAP Global Alliance Summit, and other appearances in print and in person have... Continue Reading

03/1/2021


The Power of Seven: Netcast Webinar Reveals Habits That Help Alliance Professionals Deliver Value
The Power of Seven: Netcast Webinar Reveals Habits That Help Alliance Professionals Deliver Value

Posted By Jon Lavietes, Thursday, February 18, 2021 Yes, 2020 was a rough year for most, but if there was any consolation for alliance managers it’s that the value of partnerships has never been clearer than in these pandemic circumstances. Of course, with increased scrutiny comes more... Continue Reading

02/18/2021


Peak Experience: 2021 ASAP Global Alliance Summit Delivers Everything You Need to Know About Collab
Peak Experience: 2021 ASAP Global Alliance Summit Delivers Everything You Need to Know About Collab

Posted By Jon Lavietes, Friday, February 12, 2021 You can’t excel at any craft if you don’t fine-tune your tools and techniques. The 2021 ASAP Global Alliance Summit, the alliance professional’s best annual forum for learning new tricks of the trade, is a little over a month... Continue Reading

02/12/2021