ASAP Blog

Jim Mullen of Editas Medicine will tell ASAP BioPharma Conference attendees how to prevent intangible factors from derailing an alliance, including senior leadership turnover; asymmetries in knowledge, impact, size, or importance of the partner; or vague contract language, to name a few. Continue Reading

Novartis and Microsoft executives will demystify basic tech concepts, such as cloud-based solutions, tech stacks, and AI, as they explain what all biopharma alliance managers need to know about digital transformation—and why they need to understand it—at the ASAP BioPharma Conference Sept. 28–30. Continue Reading

Marketing should not be just an afterthought in partnering, says our guest contributor. Rather than being ad hoc and as-needed, it should form part of a coherent plan that is applied throughout an alliance's life cycle. Continue Reading

Among the relatively new frontiers for biopharma partnering is the realm of digital therapeutics and digital health. A keynote speakers at the 2022 ASAP BioPharma Conference says new technologies and new approaches have the potential to democratize healthcare and revolutionize partnering. Continue Reading

Patrick Heffernan and Geoff Woollacott of Technology Research Business, Inc. (TBR) laid out a plan for startups to be better ecosystem partners to the world's largest tech companies in ASAP's latest webinar. Continue Reading

As biopharma partnering comes of age, it's happening here, there, and everywhere in an expanding universe of new combinations, new business models, new possibilities, new players. That includes the specialty pharma area, domain of one of this year's ASAP BioPharma Conference keynote presenters. Continue Reading

Alliance-manager-turned-CEO Prakash Raman will divulge the skills that will serve alliance professionals with ambitions of penetrating the C-suite, as well as how alliance managers can best serve senior management, in his fireside chat with Christine Carberry at the ASAP BioPharma Conference. Continue Reading

Norma Watenpaugh revealed formal tools that can reduce or optimize the whopping 70% of alliance managers' time spent aligning stakeholders in the latest Collaborative Connection Monthly webinar series. Continue Reading

Communication is critical to partnering success. By taking a targeted, cadenced, intentional approach and creating a partnership communication plan, you can increase the chances that your alliances will thrive. Continue Reading

Cross-industry partnerships are more complex, but alliance managers have the skills to make sure these increasingly common alliances achieve their objectives. Brooke A. Paige, Diana Favia McDevitt, Aida Bendt, Vin Sharma, and Emma Barton led a recent ASAP roundtable discussion on the topic. Continue Reading

M&A is cool, sexy, and mysterious...but why should alliance managers care? First, to alleviate the fear factor when M&A rocks their company's world. Second, because they might just be able to contribute constructively to the integration process, and burnish their skills while they're at it. Continue Reading

Even in the hypercompetitive world of tech partnering, it's about more than just revenue. Netting quick, early wins, focusing on and measuring customer and partner success, and opening up more and bigger, better opportunities are all just as important. Continue Reading