ASAP Blog

The ASAP Blog is your go-to source for coverage of the latest ASAP events, including conferences, webinars, roundtables, and other presentations.

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Finding the Thread: Go-to-Market Partnering Strategies for a Disrupted, Digital World
Finding the Thread: Go-to-Market Partnering Strategies for a Disrupted, Digital World

Another great Summit speaker will illuminate for the ASAP audience how organizations can harness digital transformation, ecosystems, and go-to-market strategies to "survive and thrive" in a world of disruption. Continue Reading

by Michael Burke
03/23/2022


At the Summit: The New Skills Alliance and Channel Execs Will Need in the Age of Ecosystems
At the Summit: The New Skills Alliance and Channel Execs Will Need in the Age of Ecosystems

As the ecosystem manager emerges as the alliance leader, partner practices are reorganizing and requiring new skills from different types of alliance managers. Forrester analyst Jay McBain will outline this evolution for ASAP Global Alliance Summit attendees in Tampa, Fla., this April 20-21. Continue Reading

by Jon Lavietes
03/6/2022


We’re Getting the Band Back Together—at the Summit!
We’re Getting the Band Back Together—at the Summit!

From plenaries to master classes to executive panel discussions to the wealth of rich content and networking opportunities, the 2022 ASAP Global Alliance Summit in Tampa, Fla., April 20-21, is not to be missed. It's ASAP's first in-person event in over two years, and plenty of your peers are going! Continue Reading

by Michael Burke
02/17/2022


Pump It Up: EU Summit Speaker Opens the Valves on Sustainable Water Alliance Program
Pump It Up: EU Summit Speaker Opens the Valves on Sustainable Water Alliance Program

Soren Bro revealed the challenges—and tremendous opportunities—facing Grundfos, the world's largest manufacturer of water pumps, as its digital transformation office leverages alliances to remake its products, services, and operations—and make a tremendous impact on sustainability! Continue Reading

by Jon Lavietes
02/10/2022


Getting Better All the Time: Digital Maturity and Alliance Management
Getting Better All the Time: Digital Maturity and Alliance Management

The state of digital infrastructure dedicated to alliance management still has a ways to go, but it's getting better all the time, according to the leaders of allianceboard. That's good news for alliance professionals seeking to organize, track, and ultimately grow their alliances. Continue Reading

by Michael Burke
02/1/2022


European Alliance Summit Speaker: Ecosystem Marketing Communication Is Within Everyone’s Reach
European Alliance Summit Speaker: Ecosystem Marketing Communication Is Within Everyone’s Reach

Andrea Monaci of Ricoh talked about how to create a vision for a new ecosystem, implement a digital platform for this new group, and market its successes at the 2021 ASAP European Alliance Summit. Continue Reading

by Jon Lavietes
01/25/2022


Follow the Money: What Do SaaS and Subscription Mean for Alliance Professionals?
Follow the Money: What Do SaaS and Subscription Mean for Alliance Professionals?

For alliance professionals working in tech partnering, it's still a game of fundamentals. But the shifts to cloud, SaaS, and subscription-based business models have implications for the continuing evolution of how they manage partnerships and what skills they'll need. Continue Reading

by Michael Burke
01/20/2022


Chipping Away at a New Partner Ecosystem
Chipping Away at a New Partner Ecosystem

Semiconductor companies like STMicroelectronics are leaning on partner ecosystems to take advantage of major services revenue opportunities created by the proliferation of internet-connected devices. Continue Reading

by Jon Lavietes
01/12/2022


Strong Partnerships Are No Accident—Just Ask the Ambassadors
Strong Partnerships Are No Accident—Just Ask the Ambassadors

Many companies say they want to be a "partner of choice," but getting there is no accident. It takes forethought, planning, and work to build up the alliance team and function, and to create a "community of ambassadors" for alliance management, as a recent ASAP European Alliance Summit made clear. Continue Reading

by Michael Burke
01/3/2022


Can’t Save the Planet Alone: Cross-Industry Partnerships Seek to Produce Sustainable Business Models
Can’t Save the Planet Alone: Cross-Industry Partnerships Seek to Produce Sustainable Business Models

Reza Ghahary outlined some groundbreaking sustainability alliances impacting greenhouse gas emissions, salmon-fishing practices, drinking water, and palm oil production at the 2021 ASAP European Alliance Summit. Continue Reading

by Jon Lavietes
12/20/2021


The Partner Enablement Journey: Enjoy the Ride!
The Partner Enablement Journey: Enjoy the Ride!

When it comes to partner enablement, the old ways are definitely "yesterday's news." The keys to success today are to create automated yet customized "journeys" that partners can easily follow themselves to get the training they need, as a recent ASAP Webinar panel made clear. Continue Reading

by Michael Burke
12/14/2021


You’ve Got to Own It: Your Career Journey and Your “Stakeholder Matrix”
You’ve Got to Own It: Your Career Journey and Your “Stakeholder Matrix”

Looking ahead at your career path? It might help to look back, forward, and all around you. Some of our experienced biopharma veterans weighed in on what makes a good career planning process, the importance of getting the right people on your "team," and knowing your "what" and your "why." Continue Reading

by Michael Burke
11/30/2021