Communication is "at the center of everything we do as alliance managers.” It's not just part of a days' work, it's "the whole job." Michael J. Burke led a discussion on the topic between Peggy Taylor, Christina Neary, and Sophie Lismonde as part of ASAP's latest webinar. Continue Reading
Amid the whole spectrum of communication styles that alliance professionals must master in their quest to be the best, gender differences in speaking, listening, and even handshakes can prove challenging. A fascinating Summit presentation highlighted a variety of gendered behaviors to be aware of. Continue Reading
The alliance management skill set really does prepare you for senior leadership! Krishnan Viswanadhan and Andy Eibling, relatively newly christened "Chiefs," are living proof. They chatted about how alliance managers can blaze a path to the C-suite at the 2022 ASAP Global Alliance Summit. Continue Reading
Sherry Foster and Robb Franks showcased a new through-channel marketing solution intended to enable SMB resellers to market IT solutions on a mass scale at the 2022 ASAP Global Alliance Summit. Continue Reading
ASAP unveiled the winners of the 2022 ASAP Alliance Excellence Awards. Genpact took home three trophies, while Merck and Janssen were honored for their role in combatting the COVID-19 pandemic. The Bayer-Evotec alliance was recognized for its successful expansion over the course of a decade! Continue Reading
When changes are afoot in organizations, alliance managers are often enlisted as messengers, explaining to partners and internal stakeholders alike what's coming down the road and how it will affect the alliance. A recent ASAP Roundtable explored tips and techniques to do it better. Continue Reading
Alliances and partnerships can fail for many reasons, including a lack of attention to fundamentals. One of those fundamentals is positioning, and our guest author shows why, when, and how to apply positioning to your alliance so it crosses the chasm rather than falling into the abyss. Continue Reading
The 2022 ASAP BioPharma Conference will be here before you know it. While you're there, wouldn't you like to take the stage and share your alliance stories and successes with your peers? The spotlight is waiting...and the call for topics runs through May 20. Continue Reading
SAS workshops inculcate MBA-type skills in its alliance managers. Equifax's alliance team has been bolstered by recent hires with a product/technical background. Neil Blecherman recommended that alliance managers overseeing a customer, product, and strategy at the 2022 ASAP Global Alliance Summit. Continue Reading
The channel may be changing, but it will still play a big role in the world of subscriptions, marketplaces, and ecosystems moving forward. Nellie Scott of SAS and Rob Spee of BeyondTrust outline the skills channel managers need for programs of all maturity levels in the latest ASAP Fireside Chat. Continue Reading
In commercial-stage alliances, biopharma alliance managers find themselves in the role of captains of industry: more like entrepreneurs or general managers of a business than at earlier stages. The rewards can be great, the stakes are high, and the results show up as dollars on the P&L. Continue Reading
"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading
