Most CEOs interviewed by the major consultancies, accountants, and management magazines say collaboration, improved partnering, and strategic alliances are critical to their business.
Adoption of ISO 44001 makes a public statement to Wall Street (and other stock markets) and to employees that collaboration performance is a board issue.
ISO 44001 ensures that leadership addresses how collaboration impacts strategy (objectives, knowledge, and capability).
ISO 44001 provides the organization with a means of overseeing the collaboration process (e.g., criteria for selecting partners, establishing governance, and measuring value creation).
ISO 44001 allows all specialists (alliance managers, project managers, contract and commercial managers, etc.) to link their specialist skills to collaboration objectives.
Adopting collaboration best practices can be augmented by ISO certification as a driver of change.
ISO certification can often improve company image with customers and suppliers.