Benchmarking: The Ultimate Hack for Partnering Success

Featured Guest:
Steve Twait, CSAP | President | Integrated Alliance Management

To ensure partnering success, companies need to build up the partnering capability muscle. Benchmarking your capability gives you a baseline to measure continuous improvement and build competitive advantage through partnering. We explore using the ASAP Partnering Capability Assessment Platform (PCAP) and benchmark as an excellent way to know what you are good at, where the gaps are, and what you need to do to get to where you need to be.