2025 ASAP European Alliance Summit
16–18 September 2025
Radisson Blu Hotel
Amsterdam City Center, The Netherlands
Radisson Blu Hotel
Amsterdam City Center, The Netherlands
Join us at the 2025 ASAP European Alliance Summit, the premier event for strategic alliances, partnerships, ecosystems, and innovation!
This is your opportunity to connect with industry leaders and professionals from around the globe, gain invaluable insights, and elevate your alliance management strategies.
Why Attend?
Unparalleled Expertise
Hear from over 30 leaders of strategic alliances, partnerships, ecosystems, and innovation, learn from their experiences, and gain practical insights that you can apply to your own organization.
Tailored Content
With two dedicated streams of presentations, you can customize your agenda to focus on cross-industry alliance approaches, partnership ecosystems, or specific content for life sciences, manufacturing, energy, and other industries. Move freely between streams to maximize your learning experience.
Global Perspectives
Engage with a truly diverse group of professionals representing various countries and industries, ensuring a rich exchange of ideas and best practices.
Emerging Trends
Dive into the latest trends such as IoT, AI, life science ecosystems, digital transformation, and telecoms. Stay ahead of the curve by understanding how these innovations are shaping the future of strategic alliances.
Unique Features
Benefit from 40+ case study presentations, practical insights, and unbiased information from heads of alliances, corporate partnering, ecosystems, and business development. Learn from both success stories and lessons learned to drive transformation in your organization.
"The ASAP European Alliance Summit completely transformed our approach to strategic partnerships. With over 40 case studies from industry leaders, I left with practical tools that we've already begun implementing. The tailored streams allowed me to focus specifically on our industry challenges while gaining cross-sector insights I wouldn't have found elsewhere."
Event Highlights
Implementing Successful Partnerships
Discover strategies for executing alliances at the speed of business, managing complex multi-party ecosystems, and integrating AI into operational alliance management.
Innovation and Research
Explore life science technology partnerships, AI-powered master data management, and intellectual property management in R&D and co-development alliances.
Career and Talent Strategies
Learn how to attract and retain the best talent for alliance management roles, handle high turnover, and manage remote work for AM teams.
Don't miss this opportunity to benchmark your alliance strategies, network with industry leaders, and gain actionable insights to propel your organization forward. Register now and be part of the leading event in EMEA on strategic alliances and partnerships!
"After attending previous industry conferences with limited practical takeaways, the ASAP Summit was refreshingly actionable. The unbiased case studies—including both successes and failures—provided honest perspectives that I could immediately relate to our partnership challenges. Worth every minute and euro invested."
Conference Program
Tuesday, September 16
|
TBD |
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TBD |
Fundamentals of Alliance Management |
Wednesday, September 17
Thursday, September 18
|
9:00 |
Opening Remarks |
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9:20 |
The Demand Has Grown: Scaling Your Alliance Management Practice When Resources Are Scarce Jan Twombly, CSAP, CA-AM, President, The Rhythm of Business |
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10:00 |
The Alignment Blueprint for Rapid Alliance Formation Nicolas Becker, CA-AM Senior Director BD&L Alliance Management, Bayer |
How Good Are You at Orchestrating Your Ecosystem? Ard-Pieter de Man, PhD, CSAP, CA-AM, Professor, Vrije Universiteit |
|
10:40 |
Morning Coffee and Networking |
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11:20 |
Multi-Stakeholder Public-Private Partnerships for Drug Development Asja Praetor, PhD, CA-AM, Head External Alliances, pRED Infectious Diseases, Roche |
Open Innovation Advancing the Connected Vehicle Ecosystem Martijn Maters, Head of Business Development & Technology Alliances, ZF Group Maarten Korz, Head of Innovation, Lab Commercial Vehicle Division, ZF Group |
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12:00 |
Going Global: Scaling Alliance Partnerships to Expand to Different Regions Michael Kaschke, PhD, CA-AM, Reckitt Ulf Engelbrecht, BSH Home Appliances Company |
Siemens Xcelerator Platform Case Study Bettina Rotermund, SVP, Head of Strategy, Siemens Xcelerator, Siemens |
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12:45 |
Combining Business Development and Alliance Management Strengths for Mutual Benefit Frederic Bonfils, CSAP, CA-AM Alliance Management Director, Pierre Fabre |
Cultural Differences and Alliances in a Global Environment Kristin Eibisch, Senior Director Alliance Management, Merck |
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13:30 |
Lunch Break |
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14:30 |
Breakout Groups:
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Childhood Cancer: Structuring Alliances to Deliver Impact Carina Santos, PhD, CA-AM Strategic Alliance Executive, Cancer Research Horizons Curtis Asante, PhD, CA-AM Alliance Manager, LifeArc |
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15:15 |
Managing (Academic) Alliances – Opportunities and Challenges Hanna Eilken, PhD, Early Stage Alliance Manager, BD&L, Boehringer Ingelheim |
How to Implement the Best Alliance Management Practices in a Start-up Environment Valerie Vaquerizo, CA-AM, Partnerships Director, Serensia |
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16:00 |
Integrated Governance, Risk and Compliance (GRC) in a Complex Ecosystem Elbert Hidding, Chief Audit Executive, CGIAR |
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16:45 |
Closing Remarks |
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Professional Development Credits
By attending the ASAP European Alliance Summit, you will earn 14 credit hours toward CA-AM and CSAP certification or renewal.
"The ASAP European Alliance Summit is hands-down the most valuable event I’ve attended for strategic partnerships. The sessions were packed with actionable insights, and the networking was next-level."
Registration
| Early Discount (by June 27) | Summer Discount (by August 22) | Conference Rate | |
|---|---|---|---|
|
ASAP Member |
€1,430.00 |
€1,650.00 |
€1,825.00 |
|
ASAP Member Group |
€1,260.00 |
€1485.00 |
€1,645.00 |
|
Conference Rate* |
€1,790.00 |
€2,020.00 |
€2,270.00 |
|
Conference Group Rate* |
€1,620.00 |
€1,820.00 |
€2,040.00 |
*One-year ASAP membership included in rate
"What stood out most was the diversity of perspectives—from life sciences to telecom, the content was both deep and broad. I walked away with real strategies to bring back to my team."
Hotel & Travel
Recommended hotels:
- Radisson Blu Hotel, Amsterdam City Center
- Motel One Waterlooplein
- IBIS hotel (Centraal Station)
- NH Flowermarket
ASAP Community
Join the ongoing conversation and in-depth discussion happening at ASAP Connect or on LinkedIn or Facebook.
"Incredible event! I left energized, informed, and with a notebook full of ideas to implement. The mix of global insights and real-world application was spot on."
Sponsors
Thank you to the following companies who have invested and are supporting the event. Without their generosity, this event would not be possible.
Interested in learning more about exhibiting or sponsoring? Contact us at sponsorship@strategic-alliances.org.