Embrace or Resist? Adapting to the Inevitability of Change

Alliance managers operate in dynamic environments, navigating change at every stage—from initial planning through implementation and post-change process refinement. Their ability to work effectively in ambiguous situations makes them particularly adept at handling acquisitions, partner transitions, and strategic pivots.

While change is inevitable in alliance management, many professionals find themselves drawn to the comfort of the status quo. Yet the ability to remain adaptable and receptive to new approaches often determines the success or failure of key partnerships. Understanding and applying fundamental change management principles can help alliance managers guide their organizations and partners through periods of transition.

Join this peer-to-peer exchange and roundtable discussion to share your own experiences and tips when met with changes in your role, team, or partnerships.