Make or Join? Building Successful B2B Platforms & Ecosystems | FREE MEMBER-ONLY

Best Practice Series


Wednesday, April 15, 2026
11:00 AM - 12:00 PM (EDT)
Join on Zoom
Category: Online Programs

Featured Speaker:

Bettina Rotermund | Senior Vice President, Head of Strategy | Siemens Xcelerator

Today’s most successful companies are platform-driven, turning ecosystems into powerful growth engines. The real question is no longer whether to participate in an ecosystem, but whether to build one or join one. 

In this interactive session, you will learn why creating a successful B2B platform and ecosystem is so challenging, how it requires a fundamental shift in traditional business models, and what it takes to overcome common roadblocks and barriers. 

Bettina Rotermund, SVP of Siemens Xcelerator, shares practical insights from her own experience, including proven do’s and don’ts of building and scaling a business platform. This session offers clear guidance for leaders navigating the transition to platform-based growth. 

 

Pricing

This is an ASAP Members-Only event and is FREE.

Member CEUs:

ASAP certified members will receive 1 PDH for attending this program.

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