Managing Alliances Is Not Enough—Next Steps Toward True Alliance Leadership

What distinguishes an alliance manager from an alliance leader? What is true alliance leadership? How can alliance leaders build impactful relationships—with the C-suite, for example—to obtain greater investment in their alliance programs and help their teams drive their alliances to success?

This interactive roundtable discussion will explore these and other questions related to what constitutes real, authentic alliance leadership that drives alliances forward to better value creation. Join the gang for a lively conversation and share your insights and experiences while you learn from your peers.