Partner Ecosystems and the Customer Experience

ASAP Webinar

Thursday, September 28, 2023
12:00 PM - 1:00 PM (EDT)


Nancy Ridge, CA-AM
President & Founder | Ridge Innovative


Cassie Jeppson
Director NA Channel Programs and Operations | Lenovo US 

Claudia Kuzma, CA-AM
Managing Director -Global Ecosystem Program Leader | Protiviti

Jeff Mattan
Vice President, Global Partner Programs and Operations | BeyondTrust

Lisa Walsh
Global Vice President, Alliances | Guidewire 

In the decade of the ecosystem, “The impact of partners on all stages of the customer journey and on customer experience is one of the most notable ways business models are changing. Yet, how the partner experience affects the customer experience isn’t well understood and isn’t being effectively measured.”

Jay McBain, Chief Analyst, Channels, Partnerships, and Ecosystems, Canalys 

This panel will explore how it takes an ecosystem of partners playing various roles to deliver a compelling customer experience that drives revenue, growth, and success. And how do you orchestrate that customer experience? By intentionally designing a partner experience that tracks the customer journey at every touchpoint. Among the topics and questions explored in this webinar will be: 

  • What roles do partners play in the customer journey?
  • How do customers realize better outcomes through the ecosystem?
  • What are the challenges of orchestrating the ecosystem experience?
  • What investments should ecosystem orchestrators prioritize to ensure customer success via partnerships?



Members: FREE

Non-Members: $69

Member CEUs:
ASAP certified members will receive .25 CEUs for attending this program.


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