Applying ISO Standards to Strengthen Alliances - FREE MEMBER ONLY

As the leading professional association dedicated to the discipline of alliance management, ASAP plays a pivotal role in shaping the ISO 44001 standard. U.S. participation in ISO’s international activities is coordinated through ANSI-accredited U.S. Technical Advisory Groups (TAGs). Serving as the U.S. voting member to ISO's Technical Committee 286, which is tasked with developing the standard for collaborative business relationship management, ASAP not only steers its development but also leads the U.S. Technical Advisory Groups (TAGs) responsible for drafting new parts of the standard. 

As alliances grow increasingly complex the need for consistent, high-quality alliance management practices has never been greater. ISO 44001 and related collaborative business relationship standards offer a structured framework to guide organizations toward greater trust, transparency, and performance in partnerships. 

This session will explore how companies are leveraging ISO principles to align cross-functional teams, establish repeatable collaboration processes, and drive measurable value across the alliance lifecycle. 

Attendees will gain practical insights into how ISO standards can elevate governance, risk management, and cultural alignment—ultimately improving outcomes. Whether you’re new to ISO standards or refining your existing alliance systems, this discussion will provide actionable guidance and real-world lessons from the field.