Innovative Collaboration

This award honors a new or significantly improved approach to alliance management that stands apart from established practices.

Innovations may occur in any phase of the alliance life cycle or in the way an alliance department operates—such as through novel tools, processes, governance structures, strategies, or interventions. To qualify, the approach must not be described in the ASAP Handbook or other ASAP collateral, and should represent a breakthrough not previously known.

Past Recipients

2024 - Jazz Pharmaceuticals' Alliance Management Portfolio Prioritization

2023 - Guidewire's PartnerConnect Consulting Program Specializations

2022 - Genpact's Joint Offering Innovation (JOIN)

2020 - Citrix and Coopetition Guidance

2020 - Citrix and RDSA

2019 - Red Hat

2016 - National Instruments

2015 - Philips

2014 - Cisco

2013 - Schneider Electric

2012 - SAS

2011 - HP