Strategic Fit or Flop? Crafting the Right Alliance for the Right Purpose
Best Practice Series
Presenter:
Adam McNair, Chief Performance Officer | Audley Consulting Group
Behind every successful alliance is a clear strategic rationale. Whether driving growth, sparking innovation, or enabling co-creation, partnerships must be purpose-built to deliver value. As part of Stage 2 of the Alliance Life cycle—Alliance-Specific Strategy—this session will explore how to define the purpose of an alliance, assess strategic fit, and avoid common pitfalls that turn promising collaborations into missed opportunities.
Pricing
This is an ASAP Members-Only event and is FREE.
To register for this event...
ASAP provides tools, training, networks, and benchmarks to advance your alliance management career.
Member CEUs:
ASAP certified members will receive .25 CEUs for attending this program.