The Heart of the Matter: Alliance Value Creation and How to Get There

Featuring

Christina Neary
Corporate Vice President, Global Microsoft Alliance | Avanade

Moderator

Ann Trampas, CSAP

Professional Development Practice Lead, Phoenix Consulting | Senior Lecturer, University of Illinois – Chicago

Value creation is the beating heart of great partnerships. Without it, they’re “dead on arrival” and may not be resuscitated. So how are you creating value for your company, your partner, and most importantly, your customers? This is often reflected in partner math, where 1+1 should be greater than 2. If you’re not creating greater value together than you could alone, then where is the value in the partnership?