An Evolution in Impact and Influence

ASAP Webinar

Thursday, March 28, 2024
12:00 PM - 1:00 PM (EDT)

Jeff Shuman, CSAP, PhD | Co-Founder | The Rhythm of Business
Jan Twombly, CSAP | President | | The Rhythm of Business

It is no secret. Partnering is central to most companies’ strategies today. This reality, coupled with the expansion of the healthcare ecosystem makes it essential that a company has “the power to partner everywhere.” We’ve reached a tipping point, or perhaps have passed it, where it is essential to evolve from an alliance management function responsible for certain key strategic alliances to an organizational capability to partner well.

This webinar describes this capability as akin to human resources/talent development and finance in its scope and impact, interacting with nearly every function in all stages of a company’s engagement with its customers and stakeholders. It presents a practical five-part program that can be executed over time to evolve your alliance management function into an organizational capability. The presenters draw from their experiences with several biopharma companies on this journey to share how to:

  • Make the value of partnering visible to senior executives
  • Establish a quantifiable baseline from which future benefit can be measured
  • Create a high-performing team, staffed by people with different roles and capabilities
  • Implement an effective change management program to support the evolution from function to organizational capability

Members: FREE
Non-Members: $69

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Member CEUs:
ASAP certified members will receive .25 CEUs for attending this program.

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