Friction? Game On!: Applying Game Theory to Resolve Alliance Conflict

ASAP Webinar

Thursday, June 20, 2024
12:00 PM - 12:45 PM (EDT)


Stefanie Schubert, CSAP, PhD | Professor of Economics | SRH University Heidelberg
David Thompson, CSAP | Vice President, Global Head of Alliance Management | BeiGene

In the continuing quest to derive the maximum value from our alliances, one of the basics is fostering trust-based relationships—which includes the skillful handling of conflict. When trouble arises in an alliance, understanding the nature of the conflict is key. How do the partners and internal stakeholders perceive and interpret the conflict? What factors play a role? What conclusions can be drawn when often opposing interests are trying to work toward common goals? 

This presentation will demonstrate how to apply Game Theory, the science of strategic decision making, to analyze conflict and ultimately lead to conflict resolution in a typical alliance management case. Based on assessments using Game Theory, a systematic framework that helps to identify problems early on, alliance professionals can set up solution-oriented communications that not only allow a timely resolution of conflicts but can also play a major role in the prevention of future conflicts.

Attendees will:

  • Learn how to employ Game Theory to analyze potential conflicts before creating an action plan
  • See how Game Theory can be used to take partners’ viewpoints into account to develop strategies that avoid or resolve conflict
  • Understand the importance—and the benefits—of thinking through situations involving conflict in detail


Members: FREE

Non-Members: $69

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Member CEUs:
ASAP certified members will receive .25 CEUs for attending this program.

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