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Why ASAP?

ASAP is your go-to association for alliance events, networking, resources, and professional development

ASAP's member community includes senior executives and alliance leaders, many of whom have responsibilities related to planning and executing strategic partnerships and successfully incorporating strategic alliance management into their companies' business models. Their shared insights and ideas help ASAP members improve their business collaborations and further their professional development. ASAP helps its Individual, Corporate, and Global Members:

  • Apply state-of-the-art tools, practices, and processes for alliance planning and execution
  • Improve their company's alliance success rates and reduce the incidence of alliance failure
  • Engage with a community of highly accomplished alliance management professionals who not only share common alliance challenges but also have the blueprints to overcome them
  • Design and build their company’s alliance management function
  • Promote their organization as a “partner of choice” within their industry
  • Influence all pertinent stakeholders to contribute to making alliances flourish
  • Network with professionals from a variety of industries to find their next job, partner, or employee
  • Obtain the requisite training in the discipline’s hard and soft skills
  • Illustrate to C-level executives and other stakeholders the value generated by an alliance portfolio and the alliance management practice
  • Keep current with the latest high-level collaboration strategies

Why ASAP with ASAP Board of Director Member Cindy Warren


Questions about membership? Contact Lori Gold, +1-781-684-9588.