Coopetition Pulse Survey Request from ASAP EPPP Vantage Partners
In today’s rapidly evolving market ecosystems, interactions between companies are neither simple nor static. Companies engage in both competitive and collaborative interactions with one another; companies that were once considered fierce competitors are now also each other’s most strategic partners. Consider, for example – Amazon Prime Video and Netflix are fierce competitors in the video streaming space, and Amazon Web Services provides the backend infrastructure for Netflix’s streaming operations.
Unfortunately, many companies fail to maximize value from their relationships – with resellers, alliance partners, customers, and suppliers – because they fail to employ effective strategies for managing coopetition. How well does your organization optimize the value of its third-party relationships?
ASAP is collaborating with Vantage Partners in an effort to collect data points from its members which will contribute to the findings of this survey. The outcomes of this survey will add to ASAP’s growing knowledge base and member resources.
Please consider contributing to this study by answering five short questions about your company’s experiences, capabilities, and strategies for managing coopetition with the Vantage Partners Coopetition Pulse survey:
You can also opt-in to receive our report, incorporating results from this survey, on the value of effectively engaging in coopetition, and what separates market leaders from laggards. This survey is completely anonymous; responses will only be reported in aggregate and will not be attributed to any individual or company.