Member Resources

Amid the whole spectrum of communication styles that alliance professionals must master in their quest to be the best, gender differences in speaking, listening, and even handshakes can prove challenging. A fascinating Summit presentation highlighted a variety of gendered behaviors to be aware of. Continue Reading

Did the pandemic kill the alliance kickoff? Participants in ASAP's recent roundtable on the topic said no, there were plenty of ways to keep people engaged, get alliance team members the valuable information they needed to know about their new collaboration, and establish invaluable team chemistry. Continue Reading

For alliance professionals working in tech partnering, it's still a game of fundamentals. But the shifts to cloud, SaaS, and subscription-based business models have implications for the continuing evolution of how they manage partnerships and what skills they'll need. Continue Reading

With new board officers in place and continuity throughout, ASAP's board of directors is set up well to guide the organization into the future and continue to provide value to the ASAP member community. Continue Reading

ASAP’s new homepage features improved, easier access to video content, as well to as the ASAP Blog, the ASAP Store, details about ASAP conferences and other upcoming programming and events, plus information about certification, membership, and all the other tools and resources you need Continue Reading