ASAP Blog

The ASAP Blog is your go-to source for coverage of the latest ASAP events, including conferences, webinars, roundtables, and other presentations.

Alliance Excellence Award ASAP Publications ASAP Short Takes ASAP Webinar BioPharma Conference Community Partnership Contributed Content European Alliance Summit Global Alliance Summit Job Board Member Resources Program Executive Summary

How Alliance Managers Avoid a Failure to Communicate

ASAP Webinar

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Member Resources

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How Alliance Managers Avoid a Failure to Communicate

Communication is "at the center of everything we do as alliance managers.” It's not just part of a days' work, it's "the whole job." Michael J. Burke led a discussion on the topic between Peggy Taylor, Christina Neary, and Sophie Lismonde as part of ASAP's latest webinar. Continue Reading

by Jon Lavietes
06/23/2022


Alliance Manager, Harvard University

Job Board

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Alliance Manager, Harvard University

Alliance Manager at Harvard University Continue Reading

06/22/2022


Gender Not So Neutral: Summit Presentation Explores Communication Between the Sexes

Global Alliance Summit

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Member Resources

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Gender Not So Neutral: Summit Presentation Explores Communication Between the Sexes

Amid the whole spectrum of communication styles that alliance professionals must master in their quest to be the best, gender differences in speaking, listening, and even handshakes can prove challenging. A fascinating Summit presentation highlighted a variety of gendered behaviors to be aware of. Continue Reading

by Michael Burke
06/17/2022


Senior Director - Alliance Management

Job Board

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Senior Director - Alliance Management

Senior Director - Alliance Management at Novo Nordisk Continue Reading

06/15/2022


This Way to the C-Suite: Summit Fireside Chat Explores Alliance Managers’ Path to Senior Leadership

Global Alliance Summit

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This Way to the C-Suite: Summit Fireside Chat Explores Alliance Managers’ Path to Senior Leadership

The alliance management skill set really does prepare you for senior leadership! Krishnan Viswanadhan and Andy Eibling, relatively newly christened "Chiefs," are living proof. They chatted about how alliance managers can blaze a path to the C-suite at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
06/7/2022


Strategy & Performance Manager

Job Board

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Strategy & Performance Manager

Strategy & Performance Manager at City of Aurora, Colorado Continue Reading

06/1/2022


Small Is Beautiful: SMB Resellers Can Now Access Marketing Resources Just Like the Big Boys

Global Alliance Summit

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Small Is Beautiful: SMB Resellers Can Now Access Marketing Resources Just Like the Big Boys

Sherry Foster and Robb Franks showcased a new through-channel marketing solution intended to enable SMB resellers to market IT solutions on a mass scale at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
05/31/2022


The Winners! A Genpact Hat Trick; Plus, COVID, Ecosystem, and Drug Alliances Earn Excellence Awards

Alliance Excellence Award

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The Winners! A Genpact Hat Trick; Plus, COVID, Ecosystem, and Drug Alliances Earn Excellence Awards

ASAP unveiled the winners of the 2022 ASAP Alliance Excellence Awards. Genpact took home three trophies, while Merck and Janssen were honored for their role in combatting the COVID-19 pandemic. The Bayer-Evotec alliance was recognized for its successful expansion over the course of a decade! Continue Reading

by Jon Lavietes
05/23/2022


“Don’t Blame Me! I’m the Alliance Manager!”: ASAP Roundtable Shines a Light on Change Management

Program Executive Summary

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“Don’t Blame Me! I’m the Alliance Manager!”: ASAP Roundtable Shines a Light on Change Management

When changes are afoot in organizations, alliance managers are often enlisted as messengers, explaining to partners and internal stakeholders alike what's coming down the road and how it will affect the alliance. A recent ASAP Roundtable explored tips and techniques to do it better. Continue Reading

by Michael Burke
05/20/2022


Guest Post: Position Your Alliance Strategy

Contributed Content

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Guest Post: Position Your Alliance Strategy

Alliances and partnerships can fail for many reasons, including a lack of attention to fundamentals. One of those fundamentals is positioning, and our guest author shows why, when, and how to apply positioning to your alliance so it crosses the chasm rather than falling into the abyss. Continue Reading

by Aditya Kammula
05/12/2022


You Always Wanted to Be Onstage, Right? Now You Can!

BioPharma Conference

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You Always Wanted to Be Onstage, Right? Now You Can!

The 2022 ASAP BioPharma Conference will be here before you know it. While you're there, wouldn't you like to take the stage and share your alliance stories and successes with your peers? The spotlight is waiting...and the call for topics runs through May 20. Continue Reading

by Michael Burke
05/11/2022


Summit Panelists Review the Skills to Rake In the Bills

Global Alliance Summit

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Summit Panelists Review the Skills to Rake In the Bills

SAS workshops inculcate MBA-type skills in its alliance managers. Equifax's alliance team has been bolstered by recent hires with a product/technical background. Neil Blecherman recommended that alliance managers overseeing a customer, product, and strategy at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
05/10/2022